In Today’s Era of Social Media, is Email Marketing Still Relevant???

What exactly is Email Marketing?

With so many types of Digital Marketing channels available today for the Businesses, email marketing has somewhere lost its shine. Though everybody knows about it, but it has now become important to define and differentiate Email Marketing from other types of Digital Marketing channels. So email marketing works broadly in two ways. First, it communicates you product information through email to potential customers and pursue them to buy your product. Second, it helps in keeping in touch with your existing clients through email, communicating with them the latest happening in your organization or feature updates of your product or service.

What kind of Businesses should invest in Email Marketing? Is it worth it?

Any kind of businesses can invest in Email Marketing. Whether you are a grown up brand or a start-up, email marketing can help you in keeping contact with your existing customers and clients. Even the established brands, who have no limits of marketing budget, invest in email marketing campaigns because of the magnitude of its reach to the potential customers. For a start-up or mid-size company, Email Marketing is a Boon, because it is quite cheap in comparison with other digital marketing channels.

Benefits of Investing in Email Marketing

Better ROI:-

Email Marketing is cheap for sure, even if you hire Email Marketing Agency. Reaching out to thousands of probable customers through email cost much less than reaching the same quantity of probable customers through other mediums of digital marketing. This ultimately leads to better returns on investment for the business. This is specifically of most importance for a budding business.

Reach:-

A study has revealed that half of the internet users check or send emails every day. Hence, email marketing is one of the best ways to reach out large quantity of audience located in different parts of the globe.

Analysis and Modifications:-

With so many analytical tools available, an email marketer can easily analyse what kind of messages is being liked by the target audience based on the response received. Accordingly, the email marketing camp can be immediately modified to further enhance its effectiveness.

Better Targeting of Potential Customers:-

Email Marketing databases are made from the users who have agreed to receive informational email on particular areas of interest. Thus email marketing is one of the ideal ways to reach potential customers of the brands.

Require Less Effort and Time:-

All you need in a good email marketing campaign is a good campaigning idea, a good personalised message which precisely delivers what you want to communicate to the potential customer, the matching visuals with the idea and the right email database of potential customers. Rest is done by analytical software. No more human intervention or effort is required. Also, all this can be done is very less time as compared to other channels of digital marketing.

Tracking Sales:-

While it is quite difficult to track how exactly digital marketing is helping in actual sales, it is much easier to track how an email marketing campaign is helping you in increasing your sale. The leads generated from an email marketing campaign are of customers who are really serious in buying the product unlike the ones generated from social media.

How to Do On Page SEO for eCommerce Website

ecommerce-seo

When is comes to SEO for eCommerce website it’s bit different than normal website SEO. Most people struggle to do SEO for eCommerce website, but Hp Sangha SEO Company Delhi provide eCommerce website search Engine Optimization servicse at affordable price.

For large eCommerce website SEO start right from the beginning even before you start designing ecommerce website. There are lots of complexity in large e-Commerce based websites, If eCommerce On-Site work is done with proper planning & executed well then, half of the eCommerce SEO work is done.

So you should focus onsite optimization first then build off page SEO strategy for eCommerce website. In this blog post I’ll show you step by step how you can prepare & execute ecommerce on-site SEO strategy and grow traffic & sales after launching.

On Website Optimization for eCommerce Website SEO

Keywords Research & Competitor Research (Helps to find Keyword & Categories)

eCommerce SEO start with keywords research & when you know keywords to target then it becomes easy to create content & product pages around it.

below are the some point for which you need to keywords research. You need to target keywords based on –

  • Categories & Subcategories
  • By Search Volume & Commercial Intent of targeted keywords
  • Look for Content Gaps & Keywords on Compitor website

For keywords research you can use

  • Amazon Suggest
  • Amazon (and Competitor) Categories
  • Look at the categories your competitors already use
  • Wikipedia
  • SEMRush & Ahrefs
  • Google Keyword Planner

 

Site Architecture (how the pages on your site are organized and arranged)

  • Easy to navigate site structure & Categories
  • Popular products in a particular c
  • Category
  • Related products
  • Top rated products
  • Recently viewed products

On-Page SEO

  • URL, Title, Meta Description H1 Heading Optimization, Product Description
  • Image Alt Text
  • Product Videos (Huge Turn On)
  • Internal Linking Categories Content & Products
  • Category & Product Headlines Optimization
  • Optimizing Products Pages
  • Content Creation & Optimizing Category Pages – Write 1000+ Word Descriptions
  • Social Media Share Buttons
  • Use LSI Keywords & Internal Links to High-Priority Pages

Technical SEO

  • HTTPS or SSL Implementation & other security measurements
  • Finding Canonical Urls & Broken Links & Duplicate Content
  • Site Speed Improvements, XML Sitemap & Robots.txt, Indexing of Pages
  • Schema Markup Reviews & Rich Snippets (Implement Product Review Schema to Get Rich Snippets Displayed in Google)
  • Redirect 404 Pages
  • Implement Pagination or Infinite Scrolling
  • Check & Implement Mobile friendly pages
  • Obsolete/Expired/Seasonal Products Management

Tools you can us for site audit & technical SEO

  • SEMRush
  • DeepCrawl
  • ScreamingFrog
  • Site Condor
  • Ahrefs

Conslution

When eCommerce SEO is done right, you gradually start seeing boost inorganic traffic, which will lead to more sales and revenue. We also provide ecommerce seo services india Contact us for any query.

We are eCommerce SEO Expert in Delhi, India, Provide Best eCommerce SEO Services with 5+ years of experience, Hire us as eCommerce SEO Consultant Now.

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