How to Do On Page SEO for eCommerce Website

When is comes to SEO for eCommerce website it’s bit different than normal website SEO. Most people struggle to do SEO for eCommerce website

For large eCommerce website SEO start right from the beginning even before you start designing ecommerce website. There are lots of complexity in large e-Commerce based websites, If eCommerce On-Site work is done with proper planning & executed well then, half of the eCommerce SEO work is done.

So you should focus onsite optimization first then build off page SEO strategy for eCommerce website. In this blog post I’ll show you step by step how you can prepare & execute ecommerce on-site SEO strategy and grow traffic & sales after launching.

On Website Optimization for eCommerce Website SEO

Keywords Research & Competitor Research (Helps to find Keyword & Categories)

eCommerce SEO start with keywords research & when you know keywords to target then it becomes easy to create content & product pages around it.

below are the some point for which you need to keywords research. You need to target keywords based on –

  • Categories & Subcategories
  • By Search Volume & Commercial Intent of targeted keywords
  • Look for Content Gaps & Keywords on Compitor website

For keywords research you can use

  • Amazon Suggest
  • Amazon (and Competitor) Categories
  • Look at the categories your competitors already use
  • Wikipedia
  • SEMRush & Ahrefs
  • Google Keyword Planner


Site Architecture (how the pages on your site are organized and arranged)

  • Easy to navigate site structure & Categories
  • Popular products in a particular c
  • Category
  • Related products
  • Top rated products
  • Recently viewed products

On-Page SEO

  • URL, Title, Meta Description H1 Heading Optimization, Product Description
  • Image Alt Text
  • Product Videos (Huge Turn On)
  • Internal Linking Categories Content & Products
  • Category & Product Headlines Optimization
  • Optimizing Products Pages
  • Content Creation & Optimizing Category Pages – Write 1000+ Word Descriptions
  • Social Media Share Buttons
  • Use LSI Keywords & Internal Links to High-Priority Pages

Technical SEO

  • HTTPS or SSL Implementation & other security measurements
  • Finding Canonical Urls & Broken Links & Duplicate Content
  • Site Speed Improvements, XML Sitemap & Robots.txt, Indexing of Pages
  • Schema Markup Reviews & Rich Snippets (Implement Product Review Schema to Get Rich Snippets Displayed in Google)
  • Redirect 404 Pages
  • Implement Pagination or Infinite Scrolling
  • Check & Implement Mobile friendly pages
  • Obsolete/Expired/Seasonal Products Management

Tools you can us for site audit & technical SEO

Site Condor


When eCommerce SEO is done right, you gradually start seeing boost inorganic traffic, which will lead to more sales and revenue. We also provide ecommerce seo services india Contact us for any query.

We are eCommerce SEO Expert in Delhi, India, Provide Best eCommerce SEO Services with 5+ years of experience, Hire us as eCommerce SEO Consultant Now.

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